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    Jessica Simpson returns to reality TV but not as a dumb, blonde newlywed to a former boy band singer. Her new show, “The Price of Beauty,” premieres March 15th on VH1 (10 pm et/pt).

    jessica simpsonAs she travels to exotic places such as India and Japan, viewers are taken on an emotional and eye-opening journey with the 29-year-old singer and actress. Brazilian butt implants, Moroccan tea dancing, Ugandan women fattening up for their husbands; no topic is left uncovered.

    With best friend CaCee Cobb and celebrity hairstylist Ken Paves by her side, Jessica meets with “Beauty Ambassadors” around the world. The Ambassador reveals what women in their country perceive to be beautiful and great lengths they take to achieve this beauty.

    The first episode kicks-off in Bangkok, Thailand where women bleach their skin to maintain as fair of a complexion as possible. Jessica is brought to tears as she listens to the story of a woman, whose husband left and singing career ended after her skin was permanently damaged from bad bleaching products.

    But do not fear you still get a taste of that comical Jessica we all love. From squirming and laughing like a kid as she attempts to mediate with a Buddhist monk, to being attacked by African moths, there are still be plenty of laughs along the way.

    As cliché as it sounds, the ultimate message of this series is real beauty and confidence come from within. Attacked by the media for her weight and “Mom Jeans,” it is nice to see Jessica Simpson take the reigns and show that Hollywood does not determine how women should look.

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