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    Costa Rica is in the top 10 Latin American and Caribbean countries for Tourism and Trade according to the Bloom Consulting Country Brand Ranking © 2012. (See all country rankings below)

    (Editor’s Note: TCRN would like to extend a special thank you to Bloom Consulting for compiling this report exclusively for TCRN. Bloom Consulting specializes in Country Branding, working for both nations and cities around the world.)

    Costa Rica is currently 72nd in Tourism, and 84th in Trade in the Bloom Consulting Country Brand Ranking © 2012, placing it among the top 10 Latin American and Caribbean country brands.

    In Tourism, Mexico (16th), Argentina (40th) and Brazil (47th) lead the Latin American and Caribbean ranking. Costa Rica’s stable and respectable economic performance and its good “BB” CBS Rating © have enabled Costa Rica to achieve this position. However, in recent years, Costa Rica has experienced a slower growth rate compared to some of its’ regional competitors. Despite this, Costa Rica has been able to stay ahead of regional competitors such as Panama (74th), Cuba (82nd), Ecuador (83rd) as well as stay very close to powerful tourism brands such as Colombia (69th). Costa Rica could be able to improve its current tourism ranking by defining a strategy that optimizes its use of brand tags and its Online Search Demand. The Costa Rican brand strategy mostly focuses on the country’s natural features and coastal landscape. However it should also consider concentrating on other brand tags such as “Sea and beach activities” and “relax and wellbeing”, brand tags that have a very strong OSD.

    In Trade, the leaders of the Latin American and Caribbean ranking are Brazil (11th), Mexico (25th), and Chile (33rd). Costa Rica has a pretty good economic performance, managing to stay competitive by the thinnest of margins with good levels of growth. However, the “CCC” CBS Rating © is undermining Costa Rica’s potential by having a negative effect on the ranking. Focusing efforts on other more valuable brand tags
    involving “the hospitality industry” as well as “real state” would help to improve the CBS Rating © and therefore push Costa Rica further up in the ranking. Overall, Costa Rica isn’t that far away from its peers such as the Dominican Republic (71st) and Panama (65th). The future looks bright for Costa Rica, if it is able to maintain current levels of growth.

    Furthermore, to advance in the rankings it needs to shift certain country brand strategy aspects related to increasing the number of valuable brand tags. These will definitely help Costa Rica to position itself worldwide as an attractive destination and with time and focus will enter top 5 in Latin America and the Caribbean.

    Bloom Consulting Country Brand Ranking © 2012 for Latin America and the Caribbean

    Tourism Trade

    Pos

    Country

    Rank

    Pos

    Country

    Rank

    1

    Mexico

    16

    1

    Brazil

    11

    2

    Argentina

    40

    2

    Mexico

    25

    3

    Brazil

    47

    3

    Chile

    33

    4

    Dominican Rep.

    49

    4

    Colombia

    35

    5

    Peru

    52

    5

    Argentina

    45

    6

    Chile

    54

    6

    Peru

    46

    7

    Guatemala

    63

    7

    Uruguay

    51

    8

    Uruguay

    67

    8

    Panama

    65

    9

    Colombia

    69

    9

    Dominican Rep.

    71

    10

    Costa Rica

    72

    10

    Costa Rica

    84

    11

    Panama

    74

    11

    Trinidad and Tobago

    86

    12

    Bahamas

    79

    12

    Bahamas

    89

    13

    Barbados

    80

    13

    Guatemala

    97

    14

    Cuba

    82

    14

    Jamaica

    99

    15

    Ecuador

    83

    15

    Honduras

    102

    16

    Jamaica

    84

    16

    St. Vincent and Grenadines

    111

    17

    Venezuela

    90

    17

    Antigua and Barbuda

    113

    18

    El Salvador

    96

    18

    Nicaragua

    115

    19

    Honduras

    104

    19

    Paraguay

    128

    20

    Trinidad and Tobago

    105

    20

    St. Lucia

    134

    21

    Saint Lucia

    110

    21

    Barbados

    136

    22

    Belize

    114

    22

    Guyana

    137

    23

    Antigua and Barbuda

    119

    23

    Grenada

    143

    24

    Saint Kitts and Nevis

    125

    24

    Belize

    148

    25

    Bolivia

    128

    25

    Haiti

    149

    26

    Nicaragua

    129

    26

    El Salvador

    150

    27

    Grenada

    130

    27

    Dominica

    153

    28

    Guyana

    134

    29

    Paraguay

    136

    30

    Dominica

    138

    31

    Suriname

    141

    32

    St.Vincent and Grenadines

    147

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