In today’s market many Costa Rican sellers want to know the secret to selling their homes in record time. Sellers want to know ways to salvage the equity they’ve accrued over the past years.
Unfortunately, there is no magical formula to determine the perfect sale. Selling quickly is no “sure thing” in the Costa Rican housing market of today, there are certain factors that affect how quickly and for how much your home will demand in price.
Here are Emerald Forest Properties top ten factors. Consider how these apply to your home, how they affect our marketing, as well as what focal points of your home you should “play up” to appeal to prospective buyers.
1. Price: Number one common misconception that location is the leading factor of whether or not a home sells. It is, instead, pricing. Consider this scenario, your home is located in a prestigious neighborhood, say Villa Real, yet your list price is tens of thousands of dollars over the comps for the area. No one will be interested. However, your property priced just below the competition should move in a timely fashion to the wise consumers entering Costa Rica. Money never grew on trees and now not even in the banks, so the savvy buyer are the ones looking into Costa Rica for more affordable living.
2. Location: Granted, location is important, it is secondary to price. A home that sits next to a factory, crime-ridden neighborhood, or busy street is less desirable than one that backs up to green space, golf course, national forest. If your home is in a desirable location, then by all means Emerald Forest Properties will talk it up in their marketing plan designed for you.
3. Livability: This is fast becoming the new buzz word in real estate, especially in Costa Rica. Buyers today are looking for neighborhoods that deliver amenities such as parks, restaurants, theaters. They want good schools, safe neighborhoods, and plenty of things to keep their families entertained. If you have but a few of these qualities then we will be able to assist you in moving your home in a timely fashion.
4. Condition: There is a certain percentage of the market that is made up of renovators, flippers, and investors. You will not find as many people these days as eager to buy a run-down property even if it is in a good location. They simply can’t sell the property fast enough before monthly mortgage payments start eating up their profits. If your home is well-maintained, or is in a move-in ready condition it will appeal to a broader range of buyers. Even simple attention, such as new paint, landscaping, or power-washed walks, can have a dramatic effect on the way our buyers perceive your home.
5. Competitive Advantage: Don’t make the mistake of assuming that you are all alone in this race to sell, you are not. Current desperate sellers willing to take a huge loss and foreclosures are your direct competition. You must take these facts into consideration when deciding on a list price for your home. What amenities and upgrades do these homes have? Are the homes in your neighborhood updated, with modern baths, kitchens, are the yards landscaped? These all play a key factor in what you will get for your home; you must be in line with your competition that boasts these same upgrades. The wise buyer always goes for his or her best options in values, now more than ever.
6. Curb Appeal: Curb appeal is our buyer’s first impression. You must keep the yard cut, trimmed, orderly and maintained when your home is on the market. First impressions set the mood for the rest of the viewing.
7. Staging: Once our potential buyers enter your home, they must be wowed, their senses intoxicated, light scented candles, put in a pan of brownies, make it cozy and warm. They want to see up-to-date furnishings, smell a clean home, touch cabinets and see that are in good repair, experience peace and quiet, and of course be able to visualize living there.
8. Kitchens/Baths: A kitchen sells a house. It is where families gather and connect. Minor kitchen remodels rank high among the list when selling your home, with owners updating cabinets, counters, and floors. Nobody wants an outdated kitchen or baths! Ask yourself what upgrades can you can afford and be sure your kitchen is at the top of your list; we play this up in our marketing. Baths are the second in line of major important things to update; no new owner wants old bathrooms.
9. Agents: Our accomplished, knowledgeable agents will be your biggest asset during the selling process. We know the latest market trends and have built a network of agents not only in Costa Rica but in the U.S. and Europe. Emerald Forest Properties offers you experience and an arsenal of marketing tools available to our agents making it a breeze to serve you. From major magazines, brochures, websites and top rankings in Google our selling team is equipped to make your home shine in this dark market.
10. Marketing: Marketing is now global. With the power of the Internet, Emerald Forest Properties will showcase your home to millions of potential buyers. Sit down with your agent and allow him or her to explain their marketing ideas. This is why you are paying us a commission. Make us earn it!
The market is not what it once was, the game is the same, it is the way that is played that is different. You as a seller must be realistic about what selling in today’s market and your role in the successful sale of your home. You value your home, but sadly enough it may not be “worth” as much today as it was when you purchased it, last month, or last year. Consider these top ten ways a home sells here in Costa Rica and help your home put its best face forward.
Written by Brad Butler (Emerald Forest Properties)
If you are interested in Costa Rica Real Estate please fill out the info on this page so we can help you find the perfect property
https://thecostaricanews.com/free-buyers-guideIn today’s market many Costa Rican sellers want to know the secret to selling their homes in record time. Sellers want to know ways to salvage the equity they’ve accrued over the past years.
Unfortunately, there is no magical formula to determine the perfect sale. Selling quickly is no “sure thing” in the Costa Rican housing market of today, there are certain factors that affect how quickly and for how much your home will demand in price.
Here are Emerald Forest Properties top ten factors. Consider how these apply to your home, how they affect our marketing, as well as what focal points of your home you should “play up” to appeal to prospective buyers.
1. Price: Number one common misconception that location is the leading factor of whether or not a home sells. It is, instead, pricing. Consider this scenario, your home is located in a prestigious neighborhood, say Villa Real, yet your list price is tens of thousands of dollars over the comps for the area. No one will be interested. However, your property priced just below the competition should move in a timely fashion to the wise consumers entering Costa Rica. Money never grew on trees and now not even in the banks, so the savvy buyer are the ones looking into Costa Rica for more affordable living.
2. Location: Granted, location is important, it is secondary to price. A home that sits next to a factory, crime-ridden neighborhood, or busy street is less desirable than one that backs up to green space, golf course, national forest. If your home is in a desirable location, then by all means Emerald Forest Properties will talk it up in their marketing plan designed for you.
3. Livability: This is fast becoming the new buzz word in real estate, especially in Costa Rica. Buyers today are looking for neighborhoods that deliver amenities such as parks, restaurants, theaters. They want good schools, safe neighborhoods, and plenty of things to keep their families entertained. If you have but a few of these qualities then we will be able to assist you in moving your home in a timely fashion.
4. Condition: There is a certain percentage of the market that is made up of renovators, flippers, and investors. You will not find as many people these days as eager to buy a run-down property even if it is in a good location. They simply can’t sell the property fast enough before monthly mortgage payments start eating up their profits. If your home is well-maintained, or is in a move-in ready condition it will appeal to a broader range of buyers. Even simple attention, such as new paint, landscaping, or power-washed walks, can have a dramatic effect on the way our buyers perceive your home.
5. Competitive Advantage: Don’t make the mistake of assuming that you are all alone in this race to sell, you are not. Current desperate sellers willing to take a huge loss and foreclosures are your direct competition. You must take these facts into consideration when deciding on a list price for your home. What amenities and upgrades do these homes have? Are the homes in your neighborhood updated, with modern baths, kitchens, are the yards landscaped? These all play a key factor in what you will get for your home; you must be in line with your competition that boasts these same upgrades. The wise buyer always goes for his or her best options in values, now more than ever.
6. Curb Appeal: Curb appeal is our buyer’s first impression. You must keep the yard cut, trimmed, orderly and maintained when your home is on the market. First impressions set the mood for the rest of the viewing.
7. Staging: Once our potential buyers enter your home, they must be wowed, their senses intoxicated, light scented candles, put in a pan of brownies, make it cozy and warm. They want to see up-to-date furnishings, smell a clean home, touch cabinets and see that are in good repair, experience peace and quiet, and of course be able to visualize living there.
8. Kitchens/Baths: A kitchen sells a house. It is where families gather and connect. Minor kitchen remodels rank high among the list when selling your home, with owners updating cabinets, counters, and floors. Nobody wants an outdated kitchen or baths! Ask yourself what upgrades can you can afford and be sure your kitchen is at the top of your list; we play this up in our marketing. Baths are the second in line of major important things to update; no new owner wants old bathrooms.
9. Agents: Our accomplished, knowledgeable agents will be your biggest asset during the selling process. We know the latest market trends and have built a network of agents not only in Costa Rica but in the U.S. and Europe. Emerald Forest Properties offers you experience and an arsenal of marketing tools available to our agents making it a breeze to serve you. From major magazines, brochures, websites and top rankings in Google our selling team is equipped to make your home shine in this dark market.
10. Marketing: Marketing is now global. With the power of the Internet, Emerald Forest Properties will showcase your home to millions of potential buyers. Sit down with your agent and allow him or her to explain their marketing ideas. This is why you are paying us a commission. Make us earn it!
The market is not what it once was, the game is the same, it is the way that is played that is different. You as a seller must be realistic about what selling in today’s market and your role in the successful sale of your home. You value your home, but sadly enough it may not be “worth” as much today as it was when you purchased it, last month, or last year. Consider these top ten ways a home sells here in Costa Rica and help your home put its best face forward.
Written by Brad Butler (Emerald Forest Properties)
If you are interested in Costa Rica Real Estate please fill out the info on this page so we can help you find the perfect property