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    Google Launches New .Soy Domains Dedicated to the Hispanic Market

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    The Costa Rica News (TCRN) – Technology giant Google has launched a new internet domain for the Hispanic market, called “.soy” to replace .com and is destined to become “the network place for Latinos”, stressed sources close to the project today.

    According to the company, the domain .soy offers Hispanic consumers, brands and organizations “a place to build, create and share culturally relevant web content.”

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    The official launch was announced Thursday and firms and organizations such as the Hispanic Heritage Fund, the Ella Institute, the agency or LATISM Republic, among others that have all adopted the domain.

    “It’s a domain that focuses on the incredibly large Hispanic market in the United States and applies to both individuals and brands,” said Jorge Plasencia, founder and CEO of advertising agency, Republica.
    The domain .soy was created with a Latino audience in mind, and is intended to build a website for a small growing company, a new business or a person who wants to share their interests.

    “There’s .com, .net, .org, and now we have a domain that represents us and celebrates our Hispanic community,” said the executive, whose company has already changed to .soy.

    Google has also created the page (iam.soy), where you can find more information about the new rule, companies that adopted the ending or find available names in order to register new pages.

    Plasencia said that the initiative of the technology giant speaks of their commitment to the Hispanic market, one of the fastest growing, that is not yet properly addressed.

    “The numbers will have the (55 million, the largest minority, a large buying power) but need to reflect on what is being done to reach this huge market.  Both my partner Luis Casamayor and I were born in this country with Hispanic parents and we believe .soy reflects who we are: Americans who have that special dimension of our culture,” he concluded. (Crhoy)

    The Costa Rica News (TCRN)

    San Jose, Costa Rica

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