Coffee Consumption Remains Strong despite the COVID-19 Crisis

The main coffee import and consumption markets in Europe, North America, and Asia are in the midst of the COVID-19 crisis. Governments have implemented measures such as social distancing and quarantines. These have had a great effect on coffee shops, micro-roasters, restaurants, and other out-of-home outlets.

The current scenario has accelerated the trend towards online shopping for home consumption; however, the coffee market may also show a high level of innovation, marketing power and consumer loyalty to combat the crisis.

A recent publication by the International Coffee Organization (ICO) analyzed the impact of COVID-19 on the world coffee sector. A decrease in consumption is in the forecast, but it highlights that the demand for coffee is not seriously affected by changes in consumer income due to COVID-19.

During the 2009 global economic crisis, coffee consumption remained quite resilient. However, the change was from consuming coffee outside the home to more categories for easy and practical consumption within households with accessible and innovative products for the consumer market.

International information resources are available at this time that allows exporters to stay informed on current COVID-19 issues as it relates to coffee, such as:

The International Coffee Organization (ICO), analyzes the effects.

The Specialty Coffee Association (SCA), the impacts.

Alliance for Coffee Excellence (ACE), pandemic-related events.

Coffee sector publications such as Coffee and Cocoa International (C&CI), Daily Coffee News, and Perfect Daily Grind also produce articles related to the crisis.

Implications for Costa Rica

According to INEC (national coffee institute) data, coffee activity currently benefits 38,804 producer families in eight regions of the country located in the Central Valley, Tres Ríos, Turrialba, Brunca, Guanacaste, Tarrazú, Orosi and Valle Occidental, which total 93,697 hectares, that represents 1.8% of the national territory.

Costa Rican coffee is recognized worldwide for its quality and exclusivity, Costa Rican coffee exports had a value of $ 276 million and represented 10% of the total exported in 2019, for the first quarter of 2020 there was an increase of 3% in exports, reaching $ 231 million, which placed it among the main exported products.

Given this scenario, the crisis may lead to more changes in the coffee sector, Costa Rican companies exporting this product are urged to stay informed in the different international and national media outlets that offer free advice of new trends and thus be at the forefront of the changes that the global crisis by COVID-19 demands.

Resonance has been created to bring together a community of digital nomads, entrepreneurs, innovators, wisdom keepers, alternative thinkers, mentors and light leaders from all over the planet to bridge the gap between demanding work and living a lifestyle that offers the opportunity to live and work in an environment that is nourishing and supportive.
We believe in the New Earth Shift towards a sustainable lifestyle that creates our own resources and is moving towards self-governance between the people. This will enable people to have more time for themselves and their practice as well as taking care of the planet and learn the traditional ways that once lead the land.http://resonancecr.com/

VIATCRN STAFF
SOURCETCRN STAFF
Previous articleFree Trade Zones: Employment Generators to Cope with the Impact of COVID-19
Next articleWhen Falling out of Love is the Best Option in a Relationship
Creating a Conscious alternative news network that we feel the world needs. Pura Vida!