Black Friday and the Christmas season are real business opportunities for entrepreneurs who use digital channels to sell, especially given the acceleration of the growth of e-commerce that the Pandemic generated.
This is reflected by data from a specialized study, which indicates that the number of buyers who used ecards increased by 34% in countries such as Costa Rica, Panama and the Dominican Republic. The report also indicates that in Costa Rica online shopping during the Pandemic registered an increase of 48%. In all Central America a total of 11 million consumers are searching the Internet to make a purchase this season of discounts.
Businesses in Costa Rica have maintained discounts throughout November
Some businesses in the country have maintained promotions and discounts throughout November, with up to 80% discounts on a variety of merchandise. Stores are fully complying with the protocols dictated by the Ministry of Health, which include the permanent use of a mask, the distance of at least two meters, sanitization when entering and avoid leaving your home if you have any symptoms related to COVID-19.