The Costa Rica News (TCRN) – The Foreign Trade Promoter (Procomer) has announced the first four companies that have been licensed to use their national brands and products for the “Essential Costa Rica” campaign which was launched by the government last year.
The companies are Dos Pinos, a producer of dairy products and beverages; ETIPRES dedicated to making stickers; Irex, which makes cleaning and food products; and Florex, who makes biodegradable cleaning products.
Procomer CEO, Jorge Sequeira, said in a statement that they welcome the first “four ambassadors” and said the companies “met the requirements of a demanding assessment protocol.”
The companies met the requirements in five areas: excellence, environmental sustainability, social progress, innovation and Costa Rican origin.
“Certainly, these firms will now have a great tool for for competitiveness in international markets,” Sequeira said.
He added that “Essential Costa Rica” was conceived as a tool for positioning, differentiation and creating competitiveness in the country to boost exports, attract investment and promote tourism.
Among the first products to carry the national brand will be milk and coffee produced by Dos Pinos and sold abroad, especially in America, under the license “Taste Costa Rica.”
“Dos Pinos is one of the first companies to license the country brand, being a 100% Costa Rican brand that has industrialized products of the highest quality and has a strong export pride,” said Dos Pinos corporate spokesperson, Francisco Arias, in the statement.
With the new country brand, Costa Rica seeks to position worldwide in areas such as tourism, trade and foreign direct investment.
For 16 years the Costa Rica tourism brand was “No artificial ingredients” but the authorities found that did not cover the commercial areas that are priority. (ACAN-EFE)
The Costa Rica News (TCRN)
San Jose, Costa Rica