It's Official: The World Cup Drives Ticos to Drink More

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    The Costa Rica News (TCRN) – With Sele matches, Ticos increased beverage consumption between 5% and 7% compared to a weekend “normal”, ie, on days where Costa Rica is not playing. Among this group of beverages are alcohol, bottled water, soft drinks and energy drinks.

    The Director of Corporate Relations at Florida Ice & Farm Company (FIFCO), Gisela Sánchez, said the slight rise is given by mobilizing people to bars and restaurants to watch the games outside of regular hours.

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    “Increased consumption in non-regular hours is a given, beginning with the start of matches and extending until the afternoon,” said Sanchez.

    She added that for the game against Holland, next Saturday they expect a slight increase in consumption.

    The Costa Rica News (TCRN)

    San Jose, Costa Rica

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