The Costa Rica News (TCRN) – Costa Rica will market itself as an attractive tourist destination during the Outbound Travel & Tourism Market (COTTM) fair to be held in Beijing from April 9 to 11.
The Costa Rican Tourism Minister, Allan Flores, said in a statement that the goal is “to explore new options to promote and market Costa Rica as a tourist destination.”
“The ICT works in implementing effective strategies in key markets, and in this case China represents a business opportunity because of the level of demand by Chinese citizens,” said Flores.
At the fair in Beijing there will be seven Costa Rican companies seeking business with agents of the Chinese market by addressing their queries, measuring market trends and providing information about Costa Rica.
In addition, ICT officials will present to more than 120 Chinese businessmen and wholesalers the characteristics and potential of Costa Rica as a destination.
According to Costa Rican travel data, in 2013 the Central American country had 7,791 Chinese visitors.
Costa Rica is the only Central American country that has diplomatic relations with China, established in 2007, but still maintains the visa requirement for visitors entering the Asian giant.
Tourism is one of the main drivers of the economy of Costa Rica, a country of 4.7 million people which in 2013 received 2.34 million foreign tourists generating about $2.3 billion.
Tourism directly employs about 150,000 people and another 400,000 indirectly in this Central American country that is home to about 4.5% of the planet’s biodiversity, which constitutes one of its main sources of attraction. (ACAN-EFE)
The Costa Rica News (TCRN)
San Jose, Costa Rica