When you are running a hospitality business, you will find that business clients are the most difficult to win over. But, once you attract them, they can give you repeat business and become loyal patrons, which benefits you in the long run. So, the biggest challenge is in attracting these business travelers in the first place. What can you do to make them want to stay at your hotel or book your conference rooms for their events? Here are a few tips you can use.
Target Them through Ads
If the business client in question has never heard of your hotel before, there is not much chance they are going to find out about you unless you present yourself to them. One of the best ways to do this is by targeting them through ads on social media platforms like Facebook or LinkedIn, where corporate clients are most likely to be regulars. Your ad copy should be compelling and it should clearly explain why the client should choose your hotel. For example, maybe you have special offers on conference rooms or you offer a certain discount or free upgrades with corporate credit cards. If you do, include these benefits in your ad copy to attract the right clients.
Take a Leap of Faith with Cold Outreach
At the initial stages of your hospitality business, you may struggle to attract corporate clients even through ads. You could muster up all your courage to initiate a cold outreach to some of the ideal clients for your business. This would involve making a list of all the companies you would like to reach out to and then sending an email to the relevant person who makes arrangements for corporate bookings in their respective companies. Run email searches on a site like an E-mail Finder (click here to visit their website) to gather a list of potential email address. Present your case to them and make them an irresistible offer such as attractive discounts or cost-effective package deals that are much better than those of your competitors.
Optimize Your Website for Easy Navigation
Business clients have little free time on their hands. So, if they take the time to visit your website, they should be able to find the necessary information easily and complete their tasks without any hassle. This means you should optimize your website, especially to cater to these clients. Make sure your page loads quickly, preferably within 2 seconds. You should have information laid out for them such as the amenities available for business clients and the room tariffs so they can easily make a decision without having to contact you. Be sure to test everything on your website to ensure that everything works. This includes links, buttons, form fields, etc.
These are some of the best ways you can attract business clients to your hospitality business. If you put in the time and effort and go out of your way to please them, you should be able to make an impression. If you are lucky, they might even refer you to other business clients within their network, so it is crucial that you always provide them with the highest quality of service.