The Costa Rica News
 |
 |
 |
Download our media kit in PDF format.
Why Become a Sponsor on The Costa Rica News?
A New Voice for Costa Rican News TheCostaRicaNews.com is an acclaimed news site with outstanding coverage of the events and people shaping Costa Rica and the surrounding region. Our coverage offers a fresh in-depth perspective on how Costa Rica fits in to the changing global picture that affects us all today more than ever. The Costa Rica News uses the power and freedom of the Web, along with traditional journalistic values, to let experienced reporters create a rich multimedia site that readers find fascinating and entertaining. It connects the Costa Rica readers to the world in a fresh new way. Advertising Opportunities (click this link to download the media kit) 
TheCostaRicaNews.com is emerging as a leader in on-line advertising with innovative ways to give your brand exposure to and interaction with our growing audience of affluent international readership. Here’s how: Traditional banners, micro-site hosted content, rich media content, custom featured articles We possess the unique ability to provide more than traditional advertising through the use of news articles. These articles provide the distinct advantage of being indexed by the major search engines for sponsor supplied key words and remain a persistent source of traffic generation for the sponsor. Who Reads The Costa Rica News? Our readership has grown more than 400,000 in 2011 and that trend continues. Readers are 85% unique new users and 15% returning users.
| Readership Profile:* | ||||||
| Gender: | Male:77% | Female: 23% | ||||
| Age Range: | 21 and Under:15% | 21 to 35: 38% | 35 and Over:47% | |||
| Income: | Under $50,000: 23% | $50 to $100k: 45% | Over $100k: 32% | |||
| Education: | College Grad: 48% | Post Grad: 21% | Other: 31% | |||
| Location: | US & Canada: 63% | Costa Rica:30% | Other:07% | |||
| *Source: User Survey | ||||||
| Web Site Statistics:* | ||||||
| Average Daily Hits: | 1,500 Projected for End of 2012 – 3,000 | |||||
| Average Monthly Hits: | 50,000 Projected for End of 2012 – 100,000 | |||||
| Average Monthly Page Views: | 125,000 Projected for End of 2012 – 250,000 | |||||
| Average Yearly Page Views: | 1,500,000 Projected for End of 2012 – 3,000,000 | |||||
| *Source: Statistics current through December 2011 | ||||||
Sponsorship & Standard Packages:
Newspaper content offers advertisers the opportunity to exploit a highly personal relationship that readers have with their chosen newspaper. Successful sponsorships can create more impact and be more memorable than straightforward traditional advertising. Benefits for clients include: • Association with the brand values of the TCRN (TCRN presents a positive image of Costa Rica) • Becoming part of a highly credible and trusted environment • The ability to communicate detailed or complex brand messages • A softer and more engaging sell • Interacting and building closer relationships with a captive audience Option 1 – Sponsorship 1. A feature article each month. TCRN takes key words that you select to make it so that the feature article will come up when searched in Google and other search engines. That is the major benefit of the feature article. This will increase the exposure of your banner and help increase your brand awareness. TCRN SEO’s your article to whatever key words you would like. Examples available upon request. 2. A banner on the TCRN home page as well as in the section that most applies to your business. 3. Exclusivity of your specific type of business in a certain section. Example – The only dentist in the Health Section. 4. A maximum of 1 article a week submitted to TCRN in the section that most applies to your business. These articles will be about promotions you are having, events you are sponsoring and/or attending, or company press releases. TCRN will SEO these to help you reach more people. 5. The ability to join in any events TCRN participates in as a co-sponsor. Example – TCRN sponsored a golf tournament at Monteran Golf Course. (Addition fee for this may apply depending on cost of sponsorship for The Costa Rica News) All of this is included in your sponsorship package. One month trials are permitted but longer durations include discounted rates.
6 months – $5400
12 months – $9600
Option 2 – Advertising Packages Gold Package A feature article (benefits are listed above), also a banner on our home page. The cost of this is usually $650 a month but for a trial we can do it at $500 to start per month. Just a feature article is $400. Silver Package An article in the section that most applies to your business which will be SEO’d, as well as a banner in this section, the cost of this is usually $400 a month we can do it for $300 a month, article is also archived and able to be searched Bronze PacakgeA banner in the section of your choice and an ad in our classified section, this we can offer at $100 a month Individual Banner Prices are listed in our Media Kit
All of these offers and the prices can be locked in for as many months as you want by paying for it up front as our rates our subject to increases as demand for advertising increases.
Click for larger Image:
Special Packages:
Customized Lead Generation
This campaign involves the creation of specialized materials to maximize lead and traffic flow.
Example: The following campaign was created for a travel company.
A customized display was designed and added to the top of the center column of the Travel Category for the companies “Top Travel Packages”:
Each of those images sends the reader to a custom landing page that contains the details for the package:
Price: Varies depending on campaign.
If you are interested in advertising with The Costa Rica News, please fill out the form below or call 2261-6822
Download our media kit in PDF format.
-